https://www.sahitirudra.com/contact daily 0.75 2021-04-01 https://images.squarespace-cdn.com/content/v1/5cd9b3600a38d30001381506/1562788843152-B91BYHQNM1O7Z17AL71D/image-asset.jpeg Contact https://www.sahitirudra.com/contact-1 daily 0.75 2025-08-28 https://www.sahitirudra.com/about-me daily 0.75 2025-09-26 https://images.squarespace-cdn.com/content/v1/6064fcfc1858e043f4db9d78/f2c1af29-7463-4dec-909b-1113fa7ac0a7/IMG_0752.jpg https://www.sahitirudra.com/work daily 1.0 2025-08-28 https://www.sahitirudra.com/work/earth-commons-digital-strategy monthly 0.5 2021-04-01 https://images.squarespace-cdn.com/content/v1/6064fcfc1858e043f4db9d78/1620341646818-780K8M4KYWYYAPANV1IW/lisa-hobbs-mRaNok_Ld6s-unsplash.jpg Work - Earth Commons Digital Strategy - Digital Strategy After conducting primary market research and competitive analysis, we outlined a comprehensive digital marketing strategy to increase engagement with the Earth Commons website and social media platforms. https://www.sahitirudra.com/work/entyvio-content-strategy-project monthly 0.5 2021-06-07 https://images.squarespace-cdn.com/content/v1/6064fcfc1858e043f4db9d78/1617250920606-5CNXBTOQWUU4I1HUIB5M/hannah-reding-frZeDAY8PcY-unsplash.jpg Work - Entyvio Content Strategy Project - Persona Development To begin, before planning our go-to-market strategy, we needed to research and understand the current customers. Our team chose to delve into the lives of the patients to construct a persona around their experiences. https://images.squarespace-cdn.com/content/v1/6064fcfc1858e043f4db9d78/1617251584870-6PP4A9F30QU675AERZQF/emma-simpson-mNGaaLeWEp0-unsplash.jpg Work - Entyvio Content Strategy Project - Journey Mapping After outlining our customer’s persona, we dig deeper into the customer’s mindset to develop what their potential experience with the Entyvio product would be. https://images.squarespace-cdn.com/content/v1/6064fcfc1858e043f4db9d78/1617252192540-YIGZR398B8SQ4T370A3F/marcelo-leal-k7ll1hpdhFA-unsplash.jpg Work - Entyvio Content Strategy Project - Channel Mix & Content Mapping Utilizing the points from the go to market strategy, we further breakdown the exact steps Entyvio needs to take to appeal to patients experiencing ulcerative cholitis or Crohn’s disease. The breakdown includes the necessary channels and corresponding ad content plans. https://www.sahitirudra.com/work/nba-data-analytics monthly 0.5 2021-06-07 https://images.squarespace-cdn.com/content/v1/6064fcfc1858e043f4db9d78/1623105951917-0D1WMFH3VTKLKDPDVPL5/tolga-ahmetler-1VxhqilAAaU-unsplash.jpg Work - NBA Data Analytics - Analytics Report After cleaning the data set taken from Kaggle and analyzing it using statistical methods, our team was able to create a wholistic report telling a story with the analyses and discoveries made with the dataset. https://www.sahitirudra.com/work/consumer-behavior-research-project monthly 0.5 2021-06-07 https://images.squarespace-cdn.com/content/v1/6064fcfc1858e043f4db9d78/1623103335451-C1N7BV77IFKFMHEMIV1P/chris-j-davis-7ezFz2Hxd40-unsplash.jpg Work - Consumer Behavior Research Project - Research Proposal The following is a guide through our research methodology for our experiment titled “Perceptual Contrast on Light & Dark Modes”. Using A/B testing principles, participants were shown a series of ads of varying colors randomized by either light mode of dark mode in a simulated Twitter feed and asked to recall which brands they saw. https://www.sahitirudra.com/work/byebye-boredom-box monthly 0.5 2021-04-02 https://images.squarespace-cdn.com/content/v1/6064fcfc1858e043f4db9d78/1617244465129-4XRIP0FARAIOTUOVZG0B/yannis-papanastasopoulos-kKzbyDeb62M-unsplash.jpg Work - Bye-Bye Boredom Box - Building Empathy In phase 1 we create an initial persona ‘Eye-Strained Emily’ a young working woman and illustrate her struggles. We then outline our intended research methodology to be able to further understand our target market. https://images.squarespace-cdn.com/content/v1/6064fcfc1858e043f4db9d78/1617245600278-HJ29DTNYOG7FVNS9K4ZG/olav-ahrens-rotne-MAEbdaFe4ps-unsplash.jpg Work - Bye-Bye Boredom Box - Defining The Challenge After conducting in-depth interviews, we created an updated persona profile and delved into a customer journey map to visualize our target market’s painpoints. Using our research we then defined the challenge to set the scene for a new product. https://images.squarespace-cdn.com/content/v1/6064fcfc1858e043f4db9d78/1617246343687-UPBMCO5KHJ9D0PJOBK4R/dmitry-mashkin-N5fp98wt6h8-unsplash.jpg Work - Bye-Bye Boredom Box - Bye-Bye Boredom Box Utilizing all of our market research and insights, we developed a mock-up of a new product—a subscription box— specifically designed to help our target market achieve learning new hobbies as they endure the COVID-19 pandemic. https://www.sahitirudra.com/work/loreal-brand-strategy monthly 0.5 2021-04-01 https://images.squarespace-cdn.com/content/v1/6064fcfc1858e043f4db9d78/1617238931504-QW3WK0U7FAH80JP7Y8IH/raphael-lovaski-DEuob2v77wI-unsplash.jpg Work - L'Oréal Brand Strategy - Brand Development After thorough market research, our team established that L’Oreal should empower its customers’ diversity. https://images.squarespace-cdn.com/content/v1/6064fcfc1858e043f4db9d78/1617239884904-3CNGJIRX6I67VWWXRUZT/element5-digital-ceWgSMd8rvQ-unsplash.jpg Work - L'Oréal Brand Strategy - Brand Measurment To measure the success of their new brand identity, the team developed a brand measurement plan including rationale. https://www.sahitirudra.com/work/spotify-data-analysis monthly 0.5 2021-04-01 https://images.squarespace-cdn.com/content/v1/6064fcfc1858e043f4db9d78/1620341819958-M1E6S56RS5KVBKYN43CL/spotify-music-app-wallpaper-70110-72480-hd-wallpapers.jpg Work - Spotify Data Analysis - Hidden Gems Playlist Creating visualizations through linear regression and perceptual maps to create a solution for Spotify to reach a wider audience. https://www.sahitirudra.com/work/p-terrys-capstone-project monthly 0.5 2024-04-30 https://images.squarespace-cdn.com/content/v1/6064fcfc1858e043f4db9d78/1617234238788-NB7MZUNNZ101H00FR72N/Ddag-GtUQAANuOS.jpg Work - P. Terry's New Market Strategy - Phase 1&2 Utilizing market research and competitive analysis to develop customer personas in the San Antonio market. https://images.squarespace-cdn.com/content/v1/6064fcfc1858e043f4db9d78/1620339404092-OC3H3W2DSZ46QWPWX6D6/Screenshot+2021-05-06+162253.jpg Work - P. Terry's New Market Strategy - Phase 3&4 Applying previous research and customer personas, three campaign ideas were developed to surround P. Terry’s launch in San Antonio. https://www.sahitirudra.com/work/kantar-brand-purpose-project-kbc8b-a346f monthly 0.5 2022-11-04 https://images.squarespace-cdn.com/content/v1/6064fcfc1858e043f4db9d78/ea1fc12e-8d21-4cff-b267-236bf20b7784/rut-miit-BcEmfG0xKrc-unsplash.jpg Work - Scholarship Foundation Brand Purpose Exploration - Qualitative Research We designed an in-depth stakeholder interview to explore the functional and emotional connections that key stakeholders have with the scholarship foundation. By exploring this, we took the first step to creating the ideal messaging across the organization. https://images.squarespace-cdn.com/content/v1/6064fcfc1858e043f4db9d78/ec8cde6f-7ea2-48c3-8f47-424d9161de6e/clay-banks-Hf8n0RUk7g0-unsplash.jpg Work - Scholarship Foundation Brand Purpose Exploration - Brand Framework Following our research we defined the brand according to the unique perspectives and common themes among the conversations. By defining how the brand is important, we were able to dig deeper into the emotional, functional and tonal truths that make the brand what it is. https://images.squarespace-cdn.com/content/v1/6064fcfc1858e043f4db9d78/e6ebead0-fe9c-4b1b-a284-b423c363fe2b/vasily-koloda-8CqDvPuo_kI-unsplash.jpg Work - Scholarship Foundation Brand Purpose Exploration - Messaging Architecture The final recommendations come in the form of a messaging architecture in which we establish a wholistic mission statement along with a tailored statement to provide guidance for each major section of the foundation. This architecture was developed to ground the foundation in a singular mission across the organization to create a uniform way to grow the foundation. https://www.sahitirudra.com/work/kantar-large-advertisers-segmentation-project-kbc8b-a346f-5ckey monthly 0.5 2022-11-04 https://images.squarespace-cdn.com/content/v1/6064fcfc1858e043f4db9d78/ae4d947e-42c6-49d2-824d-6fb803986d60/alvaro-reyes-qWwpHwip31M-unsplash.jpg Work - Large Advertisers Segmentation - Quantitative Research We designed an in-depth quantitative consumer research survey to explore the behaviors of the client’s customers. By exploring this, we we able to effectively divide the market into 5 unique segments. Each with a different perspective on how to budget Ad spending, which channels to invest in, and what metrics to measure success of campaigns across. https://images.squarespace-cdn.com/content/v1/6064fcfc1858e043f4db9d78/5500bc2d-a31b-4e53-a523-cac80d8519be/ryan-quintal-W4JT4MOhbRw-unsplash.jpg Work - Large Advertisers Segmentation - Where to Play Following our research we created informative profiles that illustrated the full picture of each segment. With this, we guided the client through a series of exercises and workshops to uncover which segments they deemed the top priority to inform their upcoming marketing and sales strategies. https://www.sahitirudra.com/work/kantar-alcohol-demand-landscape-project-kbc8b monthly 0.5 2022-10-10 https://images.squarespace-cdn.com/content/v1/6064fcfc1858e043f4db9d78/aa1e03b2-a999-4d53-873a-bba980b19131/tatiana-rodriguez-D_Rfjj3XV8M-unsplash.jpg Work - Canadian Alcohol Demand Landscape Project - Quantitative Research We designed an in-depth survey that measures how customers behave when drinking alcohol, their attitudes toward several key categories of alcohol, and the occasions in which they choose to drink. As a result, we obtained a rich data set to inform our ultimate Demand Landscape Framework. https://images.squarespace-cdn.com/content/v1/6064fcfc1858e043f4db9d78/20d49d61-ed7c-407a-9100-7077d670008c/josh-olalde--Ygu9Qx309s-unsplash.jpg Work - Canadian Alcohol Demand Landscape Project - Final Recommendations The final recommendations will stem from our comprehensive Demand Landscape Framework and will ultimately inform Labatt’s future brand strategies across the Canadian market. https://www.sahitirudra.com/work/kantar-org-of-the-future-kbc8b-a7gp9 monthly 0.5 2022-11-04 https://images.squarespace-cdn.com/content/v1/6064fcfc1858e043f4db9d78/bb32948e-6b7b-4de0-bc53-24b63da83572/raphael-biscaldi-UzcdNdQDlig-unsplash.jpg Work - Org of the Future Research - Achieving Organizational Excellence This article outlines the benefits of an organization investing time and energy into digitally transforming their organizations. It outlines the 4 biggest buckets companies need to pay attention to in a holistic framework including: Vision & Strategy, Measuring Success, Structure & People, and Skills & Tools. https://images.squarespace-cdn.com/content/v1/6064fcfc1858e043f4db9d78/e9c8e35a-6f8e-4625-9cad-2ca5fac90739/brent-de-ranter-VNQl_4OmZJw-unsplash.jpg Work - Org of the Future Research - Leadership in Digital Marketing Transformation The second article takes a deep dive into the dynamics of roles in the C-Suite level, specifically between the CMO and the CFO. This relationship has a lasting impact on how efficiently and beneficially decisions are made for the organization as a whole. This research explores how these players have an influential role to play in reconciling the goals of the Board of Directors, with the rest of the employees through the organization. https://images.squarespace-cdn.com/content/v1/6064fcfc1858e043f4db9d78/a600e237-17f9-44c6-b6b6-97c23f9f69f4/guillaume-bolduc-uZc-QuBvjmU-unsplash.jpg Work - Org of the Future Research - 5 Keys to Digital Maturity The final article highlights the roadmap that an organization must take to achieve digital maturity. We highlight the 5 crucial steps a company must take to successfully implement digital marketing transformation. These steps include: Having a leadership team committed to prioritizing digital transformation, having a common language between marketing and finance functions to ensure collaborative efforts, assuring the team is planning and budgeting for such a transformation, employing the right strategic external partners, and ensuring the company’s culture is conducive to accepting new changes across the organization. https://www.sahitirudra.com/work/kantar-alcohol-demand-landscape-project-kbc8b-46wke monthly 0.5 2024-04-30 https://images.squarespace-cdn.com/content/v1/6064fcfc1858e043f4db9d78/4922e500-de96-4f75-92f7-ee4e5b17fa09/jimmy-conover-J_XuXX9m0KM-unsplash.jpg Work - RV Landscape Analysis - Quantitative Research We designed an in-depth survey that measures how customers behave when purchasing or considering the purchase of an RV, their attitudes toward the act of using an RV and general vacation and camping attitudes, and their needs and behaviors in approaching the purchasing process of an RV. As a result, we obtained a rich data set to inform our ultimate People Segments. https://images.squarespace-cdn.com/content/v1/6064fcfc1858e043f4db9d78/e453247b-7cea-4eb9-b02c-790d11b28af5/roadpass-rXLTDVZLnI0-unsplash.jpg Work - RV Landscape Analysis - Final Recommendations The final recommendations of Segments stem from our comprehensive research and when successfully socialized, will ultimately inform future brand strategies across the North American RV market. https://www.sahitirudra.com/work/kantar-alcohol-demand-landscape-project-kbc8b-46wke-46kn9 monthly 0.5 2025-08-28 https://images.squarespace-cdn.com/content/v1/6064fcfc1858e043f4db9d78/262dd1a9-c170-4638-a6de-f47171be6ff4/pawel-kadysz-MYxvETrYabg-unsplash.jpg Work - Global Beer Category Growth - Today’s Beer Market This approach considered the existing trends of Brazil’s Beer market today among key age groups, income levels, and globally acknowledged Alcohol Occasions Frameworks developed by our team in earlier years. With these resources we conducted a thorough study of analyzing Brazil’s Beer market to the economically and culturally similar countries of Mexico and Colombia. Our research served to study and understand in which key areas Brazil was lacking compared to our benchmarks to identify key short and mid term opportunities for growth. https://images.squarespace-cdn.com/content/v1/6064fcfc1858e043f4db9d78/ce7a1804-2591-4c82-841b-1eb17eeed666/danny-lines-EXSL4e9aAgI-unsplash.jpg Work - Global Beer Category Growth - Brazil’s Future Market As a rapidly developing country, Brazil is set to become a late-stage mature market similar to the US. Thus, the US served as our benchmark to mitigate future risk of a potential decline in Brazil’s markets. We then dove into what the US looks like today with its declining Beer market to identify the longer-term opportunities and watch-outs Brazil should manage as their country continues to mature. https://images.squarespace-cdn.com/content/v1/6064fcfc1858e043f4db9d78/14127137-2379-4bfb-a5ac-4594b2ffe234/christian-buehner-rWm2IhtmZN0-unsplash+%281%29.jpg Work - Global Beer Category Growth - Final Deliverables Our final deliverable included a thorough report visualizing where Brazil’s Beer market stands today, how they match against the benchmark markets, and recommendations for growth of the Beer category including preliminary suggestions for messaging and positioning adjustments for the client’s top priority Beer brands.